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the story of ME

Launched in 2000, Mehtap Elaidi is a contemporary ready-to-wear women’s brand with a focus on cotton and cotton blends.

Led by our founder/designer Mehtap Elaidi, the creative team behind our brand caters to the unapologetic women in search of functional clothes with a design
twist.

Well-known for our experimental cuts, bold prints, and unique details we favor quality and authenticity above all else.

So that’s us, or in a gist: conscious clothes for theunapologetic women that will last a lifetime.