the story of ME

In the April of 2000, believing in a white shirt’s power and timelessness, our founder Mehtap Elaidi built a brand offering statement shirts that could be worn both in the day and night. Little by little, the collections grew with the addition of accompanying pieces.

Now Mehtap Elaidi is an all-around ready-to-wear brand offering all kinds of items from shirts to dresses to jackets.

Though some things never change, our canvas remains the
same after all these years; a crisp cotton fabric that lives, breathes and is forever a classic.

We love to play around with volumes and innovative cuts so our collections have a heavy focus on cottons since like us, cotton is unapologetic and always voluminous.

We also pride ourselves in using the highest quality cotton in our classic black and whites season after season and building at least 60% of our collections from organic or sustainable fabrics.

So that's us, or in a gist: conscious clothes for the unapologetic women that will last a lifetime.